LG Launches the G3 Smartphone

LG G3

The amount of leaks related to LG’s latest smartphone have made it feel like the phone was already official, but the company only took the wraps off the device yesterday evening.

LG held an event at the Battersea Evolution centre in London, where the assembled press gave the G3 a very warm welcome. It’s the company’s second major smartphone release of the year and is special for several reasons, but perhaps the most interesting is the touchscreen.

It has a 2560 x 1440 pixel resolution, putting it beyond rival devices from HTC, Sony, and Samsung. LG said the massive 538ppi pixel count makes the display as crisp and sharp as the very highest quality printed books.

The G3 is also the first smartphone to feature a laser auto focus system, cutting down the time it takes for the camera to focus on its subject, so it’s quicker than the blink of an eye. LG has fitted a new version of the 13 megapixel camera seen on the LG G2, and also added in OIS+ and the same Magic Focus feature seen on the G Pro 2.

LG hasn’t used metal for the G3′s body, but something very similar. The rear panel is a blend of metal and polycarbonate, resulting in a brushed metal finish that’s lightweight, fingerprint resistant, and doesn’t affect the phone’s reception. The curved body makes the 5.5-inch device feel very compact, a surprise given its ample display.

Other features include a Snapdragon 801 processor, a brand-new user interface with a modern, flat design, and a 3000mAh battery which LG says comes with some clever tech to make it 20 percent more efficient. We think LG’s on to a winner with the G3, having combined a slick new look with some genuinely exciting tech.

The phone will go on sale in South Korea next week, with the UK launch expected sometime in June.

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