Motorola Wants You to Dump Your Feature Phone for a Moto E

Motorola Moto E

Motorola is targeting the last remaining holdouts who haven’t upgraded their feature phone to a smartphone. To help people make the transition without breaking the bank, it has announced the Moto E, and if you thought the Moto G was a bargain, wait until you see this.

The Moto E is all set to cost £90 in the UK, that’s SIM free without signing up for a contract, which makes it one of the cheapest Android phones you can buy from a recognized manufacturer. Obviously, with a sub-£100 price tag, it’s not going to worry the Galaxy S5, but it’s still a solid little phone.

Motorola has fitted a 4.3-inch screen to the Moto E, and given it a 960×540 pixel resolution, while a Snapdragon 200 processor with 1GB of RAM provides the power. There’s a 5 megapixel camera on the back of the body, but sadly there’s no flash or front camera either. The phone’s body is water resistant, and the battery has more than enough juice to last a day.

A total of 4GB internal storage space may sound a little low, but a microSD card slot should make up for the shortfall, plus there’s an FM radio built-in, just in case you run out of your own music. Android 4.4.2 is installed, without a custom user interface, and Motorola is promising the OS will be upgraded to the next version too. Finally, Motorola will be selling a series of colourful rear panels, called Motorola Shells, with which owners can change the look of their phones.

Motorola will put the Moto E on sale in the UK over the next few weeks.

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