The app, which takes one of the Canadian company’s most-loved features of old and brings it to a much wider range of devices, looks to be storming ahead in the app charts of several markets, particularly on iOS devices.
During November, the app has cropped up in the top five of Apple’s app charts in at least 50 different countries. BlackBerry’s service also made it to number seven in the UK, and has seen marked success across Latin American countries including Colombia and Argentina.
BBM has a big fight on its hands, as the app is going directly up against the enormous success of WhatsApp. Other free-messaging apps have also enjoyed a huge take-up in other markets, notably Line, which is popular across Asia and recently announced that it now has 300 million users.