Sony Xperia Z1 Unveiled At IFA 2013

Sony Xperia Z1

The hugely speculated Sony Xperia Z1 has been unveiled at a press conference in Berlin, with the Japanese manufacturer promising its new flagship will “dramatically enhance and enrich” the mobile user experience.

Taking centre stage just days before IFA 2013 the device, previously codenamed the Sony Honami, features a 5-inch full HD Triluminos display for mobile with X-Reality technology, a 2.2GHz quad-core Qualcomm Snapdragon processor and extended battery life.

There’s also a 20.7 megapixel camera which comes with the social camera suite, offering a “revolutionary new way to capture and share memories”.

The innovative new features include Info Eye, which offers a visual search function on landmarks, wine and books. There’s also AR effects, Timeshift Burst which takes 61 images in two seconds and Social Life to stream videos to Facebook in real time.

It was described by Kazuo Hirai, Sony’s CEO, as a “beautifully crafted” handset. Engineered out of metal and glass, it also features the same waterproof qualities showcased on the firm’s former flagship, the Xperia Z.

Hirai said “we must inspire and fulfil curiosity of people around the world with Sony products” and the Xperia Z1 is the “absolute embodiment of the Sony ethos”.

He went on to add that Sony’s new smartphone, like many of its other creations, has been based on innovation and being deeply informed by consumers, as it seeks to understand exactly “what they want, demand and need” from mobile technology.

A range of accessories were also showcased, including the Smartwatch 2, Smart Imaging Stand and Cybershot QX attachable camera lenses, which are, according to Hirai, “just the start” of things to come.

The handset is expected to launch sometime later this month, but to see the Sony Xperia Z1 in action now click here to be taken through to our hands-on video review.

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