A senior staff member at Nokia has said that Microsoft needs to do more to stimulate the Windows Phone app ecosystem, arguing that the lack of software available for the platform will deter people from adopting it.
Bryan Biniak, vice president of the Finnish manufacturer, revealed that his firm sold 7.4 million Lumia devices in the last quarter of 2013, but says that more apps would make the platform more attractive to potential customers.
Biniak suggests that while hardware can be a key factor in determining whether or not somebody will buy a handset, well-known apps have to be there too: “We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale.”
The Nokia VP says that his firm is trying to change the way Microsoft thinks about development for its mobile platform, adding: “Waiting until the end of your fiscal year when you need to close your targets doesn’t do us any good when I have phones to sell today.”
In what amounts to a strong call to action from the software giant’s most successful mobile partner, Biniak went on to say: “People rely on applications for their day-to-day life and if you don’t have something which I use in my day-to-day life I’m not going to switch because I don’t want to compromise the way I live my life just to switch to a phone.
“It’s not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.”
The recently released Oggl app, created by the makers of successful photo app Hipstamatic, has brought the ability to share photos on Instagram to Windows Phone users. However, this highlights the fact that one of the most high-profile mobile apps ever still has not made the jump to Microsoft’s platform despite having been available on Android and iOS for a very long time.