Was Nokia Running Scared From Samsung?

Elop-with-Lumia-920-1

There has been much speculation over the last few years as to why Nokia decided not to adopt Android as its main focus after dumping its Symbian platform.

Stephen Elop, the Finnish firm’s CEO, famously stated that the company was “standing on a burning platform” in a memo to his colleagues in early 2011. At this juncture, it was decided that Nokia would make an almost wholesale switch to supporting Windows Phone, rather than opting for the much more successful Android OS.

Elop has now gone on record with his reasons for making this choice. In an interview with The Guardian, he says: “What we were worried about a couple of years ago was the very high risk that one hardware manufacturer could come to dominate Android.

“We had a suspicion of who it might be, because of the resources available, the vertical integration, and we were respectful of the fact that we were quite late in making that decision. Many others were in that space already.”

The firm in question was Samsung, which has seen enormous success with its Android devices. According to research firm Strategy Analytics, the Korean manufacturer claimed 95% of all profits made form the sale of devices running Google’s mobile platform in the first quarter of 2013.

While Samsung does make Windows Phone handsets itself, the company has not put a great deal of focus on the platform, instead building its Galaxy range around Android and recently experimenting with its proprietary Tizen platform.

Nokia has since gone on to become the most prominent player in the Windows Phone market, with its series of Lumia devices working as excellent vehicles for the platform. The firm has also recently unveiled the Lumia 1020, a powerful smartphone that features a 41 megapixel camera and its Pureview imaging technology.

Leave a Reply