Windows Phone UK Market Share Increases

Nokia Lumia 925 Front Top

Windows Phone has more than doubled its share of the UK smartphone market in the last 12 months, indicating that the platform is gradually gaining favour amongst the British mobile-buying public.

Figures published by industry research firm Kantar Worldpanel show that for three months up to the end of April, Microsoft’s mobile platform could boast an 8.4% share of the UK market. During the same time last year, Windows Phone was only able to claim 4%.

This follows on from the launch of the latest version of the platform, Windows Phone 8, at the end of 2012. The slew of impressive devices from the likes of Nokia and HTC which have emerged alongside the new software are likely responsible for this upwards turn in Microsoft’s fortunes.

Elsewhere, Android continues to dominate the market, with Kantar Worldpanel’s figures finding it to have a 56.9% share, an increase of over 13% from the same time last year.

However, the future may not be looking too bright for BlackBerry despite the Canadian firm having also revamped its mobile software within the last year. The launch of BlackBerry 10 has seemingly done little to stem the company’s declining market share and it has fallen by 58.8% since early 2012.

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