Facebook to Introduce ‘Social Calling’

Facebook is to offer a voice calling service that will allow users to make calls through its mobile and desktop services.

Teaming up with Orange, the world’s largest social network is planning to introduce the feature in the summer of 2013, initially in France and then across other territories.

The service, called Party Call, will use the same technology that underpins Orange’s Libon internet-calling and messaging app which currently exists on iOS and will be coming to Android soon.

Operating in a similar way to Skype, Facebook’s voice-calling service will offer significant competition to the well-established VoIP service, along with BlackBerry’s recently introduced BBM Voice.

An Orange spokesman told tech site Techcrunch that: “By connecting its Party Call service to Facebook, Orange will be able to offer customers a truly personal experience.

“It is a great example of how companies can use Facebook’s open developer platform to make their products social.”

There have been several reports suggesting that Mark Zuckerberg’s company is aiming to capitalise on its enormous mobile presence after the firm admitted that it has little idea of how to monetise the activities of its smartphone users.

Rumours have long existed which claim that the firm is developing an own-brand smartphone although the social network has denied this several times.

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