Dialaphone Poll Indicates Camera Alone Does Not Influence Buying Decision

Continuing our series of polls which aim to canvass opinion on the smartphone world we’ve this week been looking at how important a camera is to our readers when choosing a new handset.

Having offered a number of options rather than a simple ‘yes’ or ‘no’, the survey returned some very surprising results. In a trend which seems to permeate most of our polls, there was no runaway winner, however, the answer which received the most votes in total indicated that smartphone consumers are not as interested in mobile photography as we may have first thought.

Alongside the usual poll on our blog we have also been running the same survey concurrently on the Dialaphone Facebook page. Placing the poll on our social media presence generated quite lot of interest and, interestingly, produced results which were radically different to those that emerged from the blog-based survey.

Firstly though, the surprising results from the blog poll. Of the four options presented, the one that received the most votes indicated that our readers rarely use the camera on their phone and do not consider it as a factor when buying a new device.


Whilst this option did garner the most responses, it is still a significant result and is very different to what we may have expected. Cameraphones are becoming more and more powerful, with Sony recently including a 13 megapixel sensor in its new flagship, the Xperia T, and Nokia introducing its PureView technology to its Lumia range with the Lumia 920.

PureView technology made its debut on the Nokia 808 PureView with its 41 megapixel sensor and while the handset may have been little more than a concept device it is still fascinating to see what Nokia managed to achieve.

The result is also surprising following the astronomical success of photo-sharing app Instagram. Mark Zuckerberg, CEO of Instagram-owners Facebook, has recently claimed that the app has over 100 million registered users, despite having been available for less than two years.

Taking second spot was a more positive result, with a good number of voters indicating that a smartphone’s camera is a key consideration when buying a new device, but not the only one. This result is more in line with the sort of thing we would have expected to see, since imaging  capabilities of smartphones are something which is often highlighted in the marketing surrounding a phone’s launch.

However, whilst those buying a new handset may well be making their choice based on its camera there are many other options which can be considered. The operating system, physical form and appearance of the device itself, and the price, are all things we imagine many consumers will take into account before making what can be quite an expensive purchase.

Next in line was an answer which is quite similar to the previous one, with several voters indicating that they consider other factors when buying a phone but also think that a good camera is a bonus. Again, there are many things which people may take into account before spending money, with a device’s photographic capabilities being just a part of that.

Lastly, there was a hardcore group who say they would buy a phone solely on the strength of its camera. One thing to remember here is that if buying a phone with excellent photographic capabilities it is going to be a high-end device which is at least very good in every other respect.

Contrary to this, the results of the poll that  concurrently on Facebook suggested that few people completely disregarded a phone’s camera when choosing a new handset.

While some of the respondents indicated that the camera would not be a major consideration, many said that it was one of the factors that they would consider. Seemingly, there is an overall majority of people who take several factors into account when buying a new smartphone, rather than just focussing on one of its features.

This is possibly due to the way in which the poll was presented, with Facebook being the world’s most popular site for the sharing of photos. It would be even more surprising if a survey on the social network had returned results similar to those that the one on our blog did, and it’s possible that each poll was completed by slightly different demographics.

What has been interesting is that the two sets of results have proved to be quite different. Whilst there is certainly a large group of people who take many factors into account when buying a new phone, there are others who disregard some of a phone’s features almost completely.

The answers resulting from the poll on the Dialaphone blog were very surprising, while those that came from Facebook were more of what we would have expected to see. Overall, the results have been challenging, proving that the importance consumers put on a smartphone’s camera (and its other features) can differ wildly from person to person.

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