Amazon caused quite a stir with the announcement of its newly expanded Kindle Fire tablet range last week, as it finally introduced the original Fire and the 7-inch version of the new Fire HD tablet here in the UK. In the USA, Amazon will sell an 8.9-inch Kindle Fire HD too.
One thing that was glossed over during the launch event was the presence of Amazon’s “special offers” – or adverts as normal people would refer to them – which would appear on the lock screen and the home screen of each and every Kindle Fire.
This has been a part of Amazon’s Kindle e-reader eco-system for a while, and there was always a $20 charge to remove the ads, but according to CNET, this wasn’t going to be offered for the Kindle Fire.
The response was understandably negative, as although everyone knows Amazon needs to sell its other services to make money on the Kindle Fire range, few want the fact right in front of their eyes every time they turn the device on.
Amazon obviously listened to the complaints, as it has added an option to remove the advertising from the Kindle Fire and the Kindle Fire HD too, but for an extra $15.
That’s about £10 extra, but no mention has been made of the extra charge on either Amazon.com or Amazon.co.uk just yet. Let’s hope Amazon will do the same for its UK customers, to make up for short-changing us over the Kindle Paperwhite e-reader and 8.9-inch Fire HD.
While £10 isn’t much more to spend, it pushes the Kindle Fire HD’s price over that of the Google Nexus 7, which was already looking more attractive anyway, given its quad-core processor and clean install of Android 4.1 Jelly Bean. Whether this will affect the Kindle Fire’s performance in the UK remains to be seen.