ZTE Becomes Fifth Largest Smartphone Manufacturer

ZTE has risen to become the fifth biggest smartphone vendor in the world, while maintaining its position as fourth largest handset manufacturer by shipment.

According to ICT market research company IDC Worldwide, ZTE has shipped 8 million smartphones in the second quarter of 2012, placing the Chinese company 0.5 percentage points behind HTC and 1.4 percentage points behind Nokia.

In a press statement published on its website the manufacturer explained that the impressive growth is down to improved sales in both its home territory and key markets such as the US, France and the UK.

The recent launch of the Grand X device along with the forthcoming flagship Grand Era highlights ZTE’s focus on the premium end of the mobile device market.

ZTE EVP and Head of the Terminal Division, Mr. He Shiyou said: ““We have moved into the middle to high-end smartphone market with the recent launch of the ZTE Grand X in countries including China, Turkey and the UK, and we will continue to build our handset capabilities in the middle and high range sectors, while still delivering great lower-end smartphones like the ZTE Kis.”

Mr. He Shiyou went on to say that the company is aiming to be one of the top three mobile phone manufacturers by 2015.

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