Facts, Figures and new MacBooks at WWDC 2012

The announcement of iOS 6 wasn’t the only thing on the agenda during Apple’s WWDC 2012 keynote presentation, and in fact the new mobile OS probably took the least amount of time to cover.

As usual, Apple began with a wealth of facts and figures concerning its business and current performance. It’ll come as no surprise to see there are some pretty big numbers involved.

Starting with the App Store, there are now 650,000 apps available to download, with 225,000 being iPad specific. This is up from the 585,000 and 200,000 reported at the iPad event in March.

The App Store can be accessed in 155 countries and since it opened, 30 billion apps have been downloaded, and $5bn paid to developers.

Digging down into iOS just before iOS 6 was revealed, we were treated to some very specific mobile-only figures. For example, 81% of apps use Notification Center in iOS 5, and that 1.5 trillion push notifications have been sent. There are 130 million Game Center accounts, where 5 billion scores are recorded each week.

The integration of Twitter has had a big impact too, with 47% of the photos shared there originating from iOS 5, and 10 billion tweets have been sent directly too.

While last year’s WWDC keynote was an all-software affair, Apple mixed this year’s speech up with some new hardware; in this case a set of updated MacBooks and the release of an exciting “next generation” MacBook Pro.

It’s quite a beast. Called, confusingly, a MacBook Pro, this next generation model has the best of everything inside; from quad-core Intel i5 or i7 Ivy Bridge processors, 8GB of RAM, up to 768GB of SSD storage, plus a 7-hour battery life. Connectivity has been vastly improved too, with HDMI and Thunderbolt ports, and Bluetooth 4.0.

But the standout feature is the Retina screen. The 15.4-nch panel has a resolution of 2880 x 1800, making it the world’s highest resolution screen found on a laptop. It has four times the pixels of existing models, and an amazing pixel density of 220ppi.

It’s incredibly compact too, measuring 1.8cm thick and weighing 2.02kg, but it costs an eye-watering £1799 at its most basic, or £2299 if you want a quicker processor. Designer Jony Ive described it as “the best computer we’ve ever built”.

Other MacBook models were blessed with Ivy Bridge processors, 8GB of RAM, faster graphics and in the case of the MacBook Air, more SSD storage and a slight price reduction.

All updated models, and the new Retina MacBook Pro are available to purchase right now.

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