Yahoo Looks to Mobile to Increase Search Traffic with its Axis Browser

Yahoo probably isn’t your first port of call when it’s time to search for something on the Internet, but there was a time when it was the number one choice, and the company is hoping to regain some of that traffic with the introduction of Axis.

Axis is a new search app for your computer, your iPhone and your iPad. Available as an app from the App Store, Axis combines visual search and web browsing all in one, and handily syncs results across all devices so you can pick up elsewhere at anytime. On the desktop, it’s a small browser plugin.

The app incorporates an auto-suggest feature, and provides previews of the pages it returns, something like a system made entirely using Google’s Instant Preview from its homepage. Its design also recalls the simplicity of the Pulse News Reader, which uses side-scrolling bars to present news content from different sites.

In addition to basic search features, Axis also shows you a list of trending topics just before a search term is entered, and content you discover can be shared through social networks or by email.

While search is traditionally accompanied by ads, Yahoo has chosen not to include them on Axis just yet, which should make the mobile experience considerably more enjoyable.

Here in the UK, we can all try the Axis browser add-on, but at the time of writing, the iOS app is only available in the US App Store. Yahoo told the BBC a UK version will be out before the end of the year, but if you have a US iTunes account, the app can be downloaded for free from there.

You can also take a look at Yahoo’s video guide below to see what Axis is all about.


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