Apple Set To Launch Bespoke Mapping Service?

Apple is reported to be developing its own mapping service, after it emerged that the new iPhoto App is pulling map tiles from an undisclosed service rather than Google Maps.

The San Francisco-based tech giant currently has a contract with Google to provide all of its mapping services across its entire product range. However, with tensions between Apple and Google at an all time high it would seem feasible that the iPhone manufacturer would want to distance itself from a main rival.

According to 9to5Mac, Apple’s contract with Google for maps is set to expire at the end of 2012 with no renewal in place as yet.

Apple recently purchased three different mapping start-ups including Placebase,  C3 and Poly9 from which it is expected to build its mapping services. However, a mass migration from Google Maps across all Apple devices would be a huge undertaking and as such we would not expect any official announcement before the end of 2012.


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