LG has introduced the new Prada 3.0 phone a few hours ahead of what’s sure to be a glitzy launch event. Previously leaked as the K2 and then again with an artist’s impression last month, the new phone is the third collaboration between LG and Prada, following the now-iconic KE850 Prada and the slightly less iconic KF900 Prada II. This time though, they’ve pulled out all the stops to make their first smartphone together.
Like the previous editions, the Prada 3.0 has an understated, minimalistic design, and it looks really great. The chassis measures a sleek 8.5mm in thickness, and that textured rear panel carries Prada’s unique Saffiano cross-hatch design, although it doesn’t appear to be made of leather.
Prada has also had a hand in the custom UI that sits over the top of the Android Gingerbread operating system. Instead of going for the glamorous approach, LG and Prada have toned it down with monochrome icons and stylish, Prada inspired wallpapers. Don’t be too put off by Gingerbread either, as LG say the Prada 3.0 will be upgraded to Ice Cream Sandwich in the future.
On the technical side, the Prada 3.0 has a 1GHz dual-core processor, a 4.3″ NOVA touchscreen with a 480 x 800 pixel resolution, 8GB of internal memory, NFC, plus an 8 megapixel camera with 1080p video recording on the rear. Other features include a forward-facing 1.3 megapixel video call camera, a microSD card slot, Wi-Fi, GPS and HSPA+ connectivity.
The only information lacking at the moment is the projected release date and how much the Prada 3.0 will cost. Rumours have all pointed to a 2012 release for the phone, but when it does make it onto the shelves, it’s unlikely to be cheap.