Android Evolution Eliminates Need for Motoblur

Motorola recently announced that it will stop focusing on promoting its Android user interface replacement known as Motoblur. This is probably due at least in part to the fact that the evolution of the Android platform itself makes the software unnecessary.

The core purpose of Motoblur is to facilitate social networking on certain models of Motorola phones such as the Motorola DEXT. The UI relies on various social networking widgets to simplify the frequent and combined use of sites like Facebook and Twitter. Motoblur was very useful for users when it was first released. However, changes to the Android platform have made much of what Motoblur does seem pointless as it offers the same type of social networking streamlining without the need for a separate account.

It is also likely that anticipated changes with Android 3.0 (a.k.a Gingerbread) will entirely eliminate any need for customised UI skins such as Motoblur. That’s because, if the rumours are correct, this newest version of Android could offer such a user-friendly experience, ¬†custom skins would be totally unnecessary. Motorola may realise that if this is the case, then Motoblur really doesn’t have a place in the market and therefore may not be worth investing in.

It is not clear at this time if Motoblur will be disappearing completely. All we know for now, is that the company is going to stop focusing on promoting it as a brand name.

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