The Puma Phone Leaps Out of MWC

We reported on the Puma Phone last week, just as Puma put up a teaser website counting down to its launch and as expected, Sagem and Puma held a press conference yesterday at Mobile World Congress to debut this exciting new phone.  Initially the idea of another branded sports phone didn’t set our pulses racing, thanks to memories of lacklustre handsets like the Samsung Adidas miCoach, however, the Puma Phone is different. Why?  Let’s find out:

  • 2.8″ touchscreen with a 240×320 resolution.
  • 3G with HSDPA and HSUPA.
  • Solar panel.
  • Assisted GPS.
  • 3.2 megapixel camera.
  • MicroSD card slot.
  • 3.5mm jack socket.

Things start to appear different when you use the phone. The OS is Sagem’s own and is full of colour, big icons, clear text and most importantly, a fun-filled feeling. Emphasising this is the way regular features have been given a playful side, for example there is a Sarcastic Calculator, plus Icon Messaging and an MP3 turntable. A front-mounted video call camera lets you make video calls too.

But let’s not forget that the Puma Phone is a sports phone, so it also has an analogue stopwatch, a GPS run and bike speed tracker, a pedometer and a yachting compass. The rear mounted solar panel will charge the battery and an onscreen counter tells you the usage you can get out of the phone purely from sun-power, measured simply in texts or minutes.

What could have been another dreary marketing exercise has instead become one of the highlights of Mobile World Congress. The Puma Phone is a proper phone whose technical side hasn’t been neglected, with only Wi-Fi missing, the design is great, the UI looks simple and fun and it has a cool solar panel for up-to-the-minute style. All this while incorporating the Puma brand with relevant features and injecting the company’s true personality into the device. Believe us, bringing all these things together at the same time is very difficult!

Plus, any phone whose spec sheet lists an 81kg On-Demand Digital Cat named Dylan under ‘New Stuff’ gets our vote!

The Puma Phone is scheduled for release during the first week of April, and there is a countdown along with some video demonstrations over at the phone’s official site.

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